Hey, I'm
Tudor Mardar

Product consultant for startups with 16 years of experience

I help early-stage and scaling startups turn ideas into validated products, align teams around a clear roadmap, and build the foundations for sustainable growth.

For the past 16+ years, I’ve been working at the intersection of product, UX and strategy, partnering with founders and product leaders.

I love sharing my experience through hands-on mentoring and advisory work with startup teams.

Some of the products
I've worked on

Working with Medicai* to define product strategy and workflows for the future of medical imaging & pulmonary diagnosis, from idea to real-world clinical use.

MEDTECH

Supporting education products with data-informed product decisions, growth-focused roadmaps and kid-friendly experiences driven by clear learning outcomes.

EDTECH

Helping fintech teams prioritize features, navigate regulation and design product flows that work for both businesses and individuals.

FINTECH

Advising government teams on building robust, scalable systems for child protection services, ensuring alignment between policy, technology and users.

GOV

*built together with atta.systems

What I can do for
you

Product strategy & discovery (for startups)

I work with founders and product leaders to clarify the vision, validate ideas and reduce risk before you invest in building.

Together, we define a sharp product strategy, identify the right problems to solve and turn them into a focused roadmap that your team can execute on.

Business and product goals alignment

Discovery workshops for early-stage ideas

Problem and solution validation with users

Defining product strategy and success metrics

Turning vision into an actionable roadmap

Product management for execution & growth

Once you have a direction, I help you turn it into day-to-day product practice.

From structuring backlogs and ceremonies to collaborating with design and engineering, I support your team in shipping the right things faster, not just more things.

Backlog structuring and prioritization

Release planning and MVP scoping

Cross-functional collaboration (product–design–engineering)

Data-informed decision frameworks

Iteration and continuous improvement practices

Founder & product leader mentoring

As a senior product practitioner, I mentor founders, PMs and aspiring product leaders who want to level up their thinking and toolkit.

We focus on practical topics: how to make trade-offs, communicate decisions, manage stakeholders and keep the product aligned with the business.

1:1 mentoring for founders and PMs

Product leadership coaching

Hands-on sessions on prioritization, discovery and roadmapping

Startup team coaching & product workflows

I coach startup teams to build product workflows that actually fit their stage and resources, instead of copying big-company processes.

The goal is a lean, clear way of working: everyone knows why we’re building, what comes next and how success is measured.

Team coaching on product practices

Review of current product processes and rituals

Workflow improvements and simple operating models